10 Things You Don’t Need To Do To Raise Your Rates


Most coaches I meet don’t charge enough. And when I say enough I mean enough to live on, create commitment that are meaningful, and be aligned with the depth of work they are offering their clients.

And most often the reason why is that they think they need to do something in order to raise their rates. They’re wrong. And here’s a list of the top 10 things you don’t need to worry about.

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Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.