4 Steps To Turn a Consulting Client Into a Coaching Client

Whether you’re a consultant, therapist, or healer, this article explains how to transition your clients to coaching clients.

Toku McCree
5 min readApr 28, 2022

Recently a coach asked me about how they could turn a consulting client into a coaching client. It’s a question I’ve gotten from other people as well. Therapists, healers, and consultants often want to bring more coaching into their work but they aren’t sure how to make the transition.

And the answer is really not that different from how you turn ANY potential client into a coaching client. Here are the steps to follow:

1) Tell them you’d like to try something new and ask them if they’re open to it.

You might simply explain the difference between coaching and consulting, therapy, or healing.

In consulting we use a combination of teaching and knowledge to help someone get to where they want to go, but we also advise them on where we think they should go and share helpful milestones and steps along the way.

In therapy or healing, you might work to uncover patterns of thinking or unprocessed trauma in order to help a person live a healthy life in which they can…



Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.