9 Steps To Design, Price, and Sell a Coaching Program | Creating a Powerful Coaching Engagement

I often get questions about what to do if a company wants you to coach their entire leadership team, two co-founders, or some other type of engagement. So I’ve created a simple outline for the process that I use.

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People get all tied up in knots about how to price and design their engagements with clients. This is especially true when moving beyond a 1–1 coaching format. I often get questions about what to do if a company wants you to coach their entire leadership team, two co-founders, or some other type of engagement. So I’ve created a simple outline for the process that I use.

9 STEPS FOR BUILDING A POWERFUL COACHING ENGAGEMENT

1. Consider what would serve the client, no price tag or considerations for time.
2. Consider what options might exist in that realm of service. What’s the most invested client engagement and what’s the minimum?
3. Once you’ve created the package, consider your own time, the value of the engagement, the context of affordability and possibility for the client(s).