Most coaches I meet don’t charge enough. And when I say enough I mean enough to live on, create commitment that are meaningful, and be aligned with the depth of work they are offering their clients.

And most often the reason why is that they think they need to…


“When people fail to follow through on their commitments they usually offer an excuse.”

Distinctions On Accountability

Having worked with leaders from all walks of life and industries one topic that often brings a mix of desire and fear is accountability. …


People come to you because they want their lives to be different.

They see what’s possible.
They got a taste of it somewhere.

At a meditation retreat.
On a vacation.
In the pages of a book.
In the embrace of a magical lover.
Dancing at a concert.

They got a…


The real reason that accountability matters

Photo by Debby Hudson on Unsplash

Distinctions On Accountability

Having worked with leaders from all walks of life and industries one topic that often brings a mix of desire and fear is accountability. …


​Often we’d prefer to have control over hell than to trust in heaven.

Photo by Jack B on Unsplash

​Often we’d prefer to have control over hell than to trust in heaven.

If things don’t turn out the way we had so meticulously planned them to go, we resort to blaming ourselves for not having done enough, or not having done things differently. We’d rather spend hours suffering and…


A common misconception that takes away the possibility of accountability.

Photo by Katherine Chase on Unsplash

Distinctions On Accountability

Having worked with leaders from all walks of life and industries one topic that often brings a mix of desire and fear is accountability. …


Right now you may be holding back
how you feel
how you want to live life
deciding what to do next

You may be holding back
your dreams
your hopes
your desires

You may be holding back
your fears
your annoyances
your paranoia

You may be holding back
your love
your expression
your…


Part two of a five part series on accountability for leaders.

Photo by Matt Walsh on Unsplash

Distinctions On Accountability

Having worked with leaders from all walks of life and industries one topic that often brings a mix of desire and fear is accountability. …


Or should all my clients pay the same amount.

Photo by Michael Longmire on Unsplash

There’s this weird idea in coaches that you have to charge all your clients the same amount. Sure, if you found out I sold you a t-shirt for $20 that I normally charge $10 for you’d feel ripped off, but the comparison is a bad one.

Coaching is more complex…


Part one of a five part series on accountability for leaders.

Photo by Glenn Carstens-Peters on Unsplash

Distinctions On Accountability

Having worked with leaders from all walks of life and industries one topic that often brings a mix of desire and fear is accountability. …

Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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