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Dear Entrepreneur, You Are Your Own Two Person Team
The challenge is that we are NOT two people.
One of the biggest challenges when you run your own business or even when you’re the leader of a larger team, is that very often you have two roles or ways of being. Each role is different and vital, but because they function so differently if you start to mix the two you’ll likely find yourself paralyzed with doubt and uncertainty.
Role #1 — The leader or CEO
The job of the leader is to figure out a clear and compelling vision. The leader might generate the vision from themselves or source it from the team. How you get there doesn’t matter. What matters is that you see something that you want to create and it’s clear, compelling and meaningful to you (and your team if you have one).
Once the vision is set, the leader stands for that vision, plans for that vision, and enrolls others into that vision.
As time passes they need to notice what is and isn’t working, uncover the breakdowns, and shift the plan.
Role #2 — The doer or executer
Even if you’re fully a CEO, some of the work you do will be as a doer or executer
