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Is the Coaching Industry Overcrowded? Concerns of New Coaches in a Growing Industry

I hear things like this every so often that the coaching industry is increasingly becoming more saturated and competitive. As a multiple six figure coach, I’m taking the time to address these concerns and tell you what you should focus on instead.

Toku McCree
4 min readJan 6, 2022

One of the people in my mastermind shared this quote:

“The massive influx of coaches since Covid started has completely changed the rules of the game. Literally, tens of thousands of people are now calling themselves a coach who weren’t a couple of years ago.

And that figure is growing, so you’d better be ready for some hard work and to get help because otherwise, you’re wasting your time.

But it is doable if you’re utterly committed, prepared to work really hard and you’re very patient.”

They wanted to know if I thought the industry had changed because of COVID, and how much competition coaches have.

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Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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