Making Gut-Wrenching Decisions — Part 1: What Makes A Decision Difficult?

Have you ever considered just how many choices you make in your average day? Think about it for a moment… Try to take a wild guess.

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Have you ever considered just how many choices you make in your average day?

Think about it for a moment… Try to take a wild guess.

I think it’s safe to say that unless you just guessed somewhere in the tens of THOUSANDS, whatever number you may have come up with is likely pretty low compared to the reality of it.

In fact, some research has shown that the average human makes a whopping 35,000 decisions in one day!

Now that number may seem ridiculous… But if you consider the fact that apart from deciding to read this right now, it’s possible that you’ve also just taken a sip of coffee, or shifted the position you’re seated in. Maybe you just scratched an itch on your body, or checked the time.

It’s apparent that of the tens of thousands of choices we are presumed to make on any given day, a large portion of those are seemingly unconscious decisions. Even of the conscious decisions that we make, many of them are inconsequential (such as deciding to shower first thing in the morning…