New Coaches Love Talking About Niches

Is Your Niche Serving You?

There are a lot of experts in the coaching industry that will tell you the KEY to success is choosing the correct niche.

But even though this advice seems simple and straightforward it can be incredibly difficult to choose a niche. Should you choose a niche that’s the most profitable? the most authentic? the most interesting?

All of this wondering what to choose and which niche is right for you can lead to feelings of doubt and uncertainty.

Can you relate?

The thing about coaching niches, and company names, and logos, and business branding is that they all sit on top of a deeper question. A question that’s incredibly hard for most coaches (and people to answer)

Who am I?
As a coach, as a human, as a practitioner?

Who am I?

Every coach who’s trying to discover their niche runs into this question like a brick wall. But this question doesn’t have to stop you. Instead it can inspire you.

Here’s how I work with this question as a coach and how I advise new coaches just starting out

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1. Understand you are not one thing -

And you never will be. You are so many things all at once. Brave and terrified, beautiful and flawed, clever and kind of a dolt.