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Shift Your Coaching With This ONE Thing

A single piece of advice that will create powerful results with your clients.

Toku McCree
4 min readFeb 3, 2022
Photo by Jens Aber on Unsplash

The single piece of advice I’m about to give you completely shifted one of my client’s coaching.

The tip was so simple I was surprised when he told me how much better his coaching had become, how much more he understood what was happening with his clients, and how he felt like for the first time he could show up on every call with something to talk about.

The reason this advice is so important is that it’s something great coaches do CONSTANTLY but that you rarely notice. It’s like the music in a movie. It sets the tone but you don’t notice it unless someone removes it. And yet many coaches don’t do this and it’s why their coaching isn’t as good as it could be.

OK, enough build-up here it is. . .

  • Your client is and always in some sort of context.
  • Most of the time this context is completely invisible to your client.
  • And yet this context almost entirely dictates what your clients think is possible, the options they see to take, and the way they feel about the world and themselves.

Your job as the coach is to

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Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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