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Should I Charge Clients Different Amounts?
Or should all my clients pay the same amount.
There’s this weird idea in coaches that you have to charge all your clients the same amount. Sure, if you found out I sold you a t-shirt for $20 that I normally charge $10 for you’d feel ripped off, but the comparison is a bad one.
Coaching is more complex than a t-shirt and the price you charge has more to do with the level of commitment than the specific work you do or even the outcomes they’ll create.
Having said that, there are 3–4 good reasons why you might consistently charge clients a different rate for coaching. I’ve laid them out in this video with a summary below:
1) They have different profiles -
(job titles, income streams, positions, types of work)
I sometimes charge CEO’s a different rate than I would charge a new coach. And I’m certainly more willing to work to get a yes with a really talented coach than a CEO. Partially it’s because the type of person is different and often the portion of income they are investing is different.
That’s certainly the case with the nun I coach who runs a hospice. I charge her less because I believe in her work and also because she’s a nun.
