Should I Charge Clients Different Amounts?

Photo by Michael Longmire on Unsplash

There’s this weird idea in coaches that you have to charge all your clients the same amount. Sure, if you found out I sold you a t-shirt for $20 that I normally charge $10 for you’d feel ripped off, but the comparison is a bad one.

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Toku McCree

Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.