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Stop Asking “How?”

4 steps to becoming a better life coach

Toku McCree
4 min readDec 15, 2020
Photo by Benjamin Davies on Unsplash

90% of the questions I get from coaches is about how to do something.

How do I price myself?
How do I find clients?
How do I sell better?
How do I get better as a coach?
How do I feel more confident?
How do I handle it when they say they can’t afford it, when they don’t return my calls, when they want to quit?

The list is nearly endless.
In some ways, “How do I…?”, is not a bad question. You need to learn about the art of coaching and the art of enrollment. Being curious about how to do these things and how to get better isn’t bad, but it’s also not what gets in the way of 90% of coaches.

The question that really matters is are you DOING IT?

Are you giving people your price?
Are you out there trying to find clients, connecting with people, and making introductions?
Are you selling or practicing selling your coaching? Or even selling a podcast to people who might like it?
Are you working to improve your coaching? Getting feedback? Studying other coaches? HELL are you coaching anyone right now? Even someone for free?
Are you doing things that lead to confidence? Exercise? Eating good food…

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Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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