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The 5 Minute Guide to Choosing a Coach

Toku McCree
4 min readOct 27, 2020

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Coaches are brilliant at making it seem like anything is possible and challenging your way of thinking, this makes them both highly skilled at helping you but also highly skilled at making promises they may not be able to keep.

Despite that coaching is still one of the most effective and powerful ways to make a change in your life.

Here’s a short guide to choosing a coach:

1) Ignore their website — It’s not that their website doesn’t matter, it’s just that it doesn’t always correlate to reality. Some of the best coaches I know have sort of ok websites. Most of the most over hyped coaches I know have AMAZING websites. A good website will soften you up for your conversation with a coach, and even sell you on the person you may become if you work with them.

Sometimes a website is a reflection of the coaches brilliance, sometimes it’s a beautiful artifice for them to hide behind. Look at it, but don’t decide because of it.

2) Pay attention to how they make you feel about yourself — Spend some time talking to a coach so you can tell what working with them will be like. But be careful not to get caught up in their bright, shiny, charm. You need to pay attention to how you feel around them. Just be careful about putting them on a pedestal. If you notice yourself doing this take them…

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Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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