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The Endless Trap of Preparation for Coaches
A tragic trap that keeps coaches from reaching their success.
So many coaches, both novice and seasoned, are heavily invested in preparing themselves for the position of running the coaching business of their dreams. Pouring thousands of dollars into educational books, high-level training, marketing courses, and working with other coaches, all to help hone in on their craft.
We all know how time and money invested into the betterment of yourself offers the biggest return on investment of all. But how many of you are using this facade of “preparation” as means of avoiding actually getting started or doing the work?
Still not seeing it? Well you’re not alone. Let me explain…
I’ve been involved in the coaching industry for quite some time now, and year after year, I watch coaches struggle:
They either try the coaching thing for a little while and then get burnt out for a little while longer…
OR
They just push through, year after year, never actually “making it”, but never quite failing either.
Unbeknownst to themselves, this is often perpetuated by what I like to call, The Endless Trap of Preparation.
