The Nine Principles of Setting Fees | How To Calculate Your Coaching Fees
After working with tons of coaches, I put this together to help coaches. These nine principles will help you get comfortable with your rate.
Principle 1 — All fees are made up. While they may be referenced by other fees, types of value, and what we consider affordable they are still basically just made up.
Principle 2 — Fees are more related to the level of commitment than they are the level of value. Even though we tend to think that we’ll pay more for something that is more valuable, that value is always referenced related to what we’re committed to in our lives.
Principle 3 — You can charge whatever you want so long as you can enroll someone at that level of commitment.
Principle 4 — There are no groups of people out there for which creating commitment is inherently easier. While some people’s context of affordability, experience investing in coaching, and funding sources are different, creating true, deep, and lasting commitment requires effort for both the coach and the client.
Principle 5 — Commitment and/or investment that comes easily and without examination is almost always based on attraction, projection, and…
