Member-only story
There Are Many Kinds of Coaches… And They All Suck
And that isn’t even the problem…
There are different kinds of coaches in the world
There are life coaches — “I don’t have a real job”
There are executive coaches — “I have a fancy name for my not real job”
There are career coaches — “I don’t have a job, but maybe I can get you one”
There are business coaches — “I want to sell you facebook/linked in lead generation tools”
There are sex/relationship coaches — “I’m single let’s see if I can get you to be single too”
And yet if you’re in any kind of coaching group people call themselves all sorts of things: transformational, ontological, manifestation, intimacy, etc. etc.
It’s not that these words have no meaning, or that they don’t distinguish different types of work. It’s just that they don’t matter to most of your clients or the people who will become your clients.
Despite this coaches spend an inordinate amount of time trying to figure out what kind of coach they are because . . .
THEY DON’T WANT TO BE CALLED A LIFE COACH
Life coach is a strangely dirty word in the world of coaching. It’s a dirty word because people see it as fluffy and meaningless…
