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What To Do When a Client Gets Deflated on a Call

One of my clients asked me, “What do I do when a client leaves a call feeling deflated?”. Here’s my answer:

Toku McCree
3 min readDec 9, 2021

One of the coaches that I’m working with came to me after a tough sales call. My client said that her potential client left the call feeling deflated because she wasn’t sure if she could make a big investment into coaching.

What she wanted to know was, “What do I do when a client leaves a call feeling deflated?”

Even though the coach had done a good job enrolling her, when she quoted her a rate of $1000 a month, the client was forlorn. She was so excited about coaching but she wasn’t sure she could afford the coaching. She even told the coach that she was already worried that she wouldn’t be able to pay but that she wanted to try and figure out a way.

Here’s what I told her . . .

It sounds like your prospect came in ready to be deflated.

She came in worried that my client was too expensive.
She came in worried that she couldn’t make it work.

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Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

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