Member-only story
Why Coaching Won’t Work For You
And how to get back on track.
I’m an executive coach. That means people pay me an incredible amount of money just to talk with them. So much so that I once explained to a stranger that my business model was actually most similar to a phone sex operator.
Why do they do this?
Well I could give you a long list of the changes I’ve helped my clients create, the single conversations that changed relationships, saved business ventures, and led to more joy and satisfaction. This is probably what should be on my website.
I could say people pay me to tell them the truth in a way they can actually hear. Or more simply I could say people pay me because coaching works. Not just coaching with me but coaching in general.
If you work with a skilled coach you will improve, enjoy, and thrive more than you thought possible.
But sometimes coaching doesn’t work, and when that happens it totally sucks, but the reasons are actually pretty predictable. This is true whether your coach is someone you’ve hired or just someone who’s trying to offer you feedback in the moment.
This is why coaching doesn’t work and how you can fix it -
1. You’re not listening -
