Member-only story

You Don’t Know What You Really Want

Toku McCree
6 min readJan 4, 2022

--

Strategies for uncovering desire hidden in plain sight

Photo by Ran Berkovich on Unsplash

When I met Madeline she was already incredibly successful. She made more money than most of her friends, had a position with a decent amount of power, and had left a busy life in Paris to live in her dream city by the coast. But she was unsettled.

We were talking because she wanted to become a coach. Or at least that’s what she thought. As we spoke I learned a lot about her. Failed relationships. Boredom with her career. A pent up desire for adventure.

No matter what she tried, something was missing. She had just had her heartbroken by a gorgeous man and it left her questioning everything.

Again and again, we returned to a singular question. A question she struggled to answer.

What do you want?

In a world where our desires seem rampant, many of us still don’t know what we want. We look through pictures on social media and develop an anxiety that we’re missing out on life, but we forget to ask ourselves if what we think we’re missing out on is what we actually want.

Working full time as a coach over the last five years I’ve met all kinds of people. I’ve worked with a CFO from Nokia, the founder of a Marketing Agency in Peru, and a single mother in the UK.

--

--

Toku McCree
Toku McCree

Written by Toku McCree

Executive coach and writer. I’ve toured with rock bands, trained as a zen monk, and taught preschool. My hope is that my writing makes you think.

Responses (1)